Zinc's latest update now allows users to Search and Broadcast to User Properties if they have User Profiles enabled.
Organizations that have enabled User Profiles will be able to search on any user property value (in addition to first name, last name and email address). Users can search in the "To" field in the message composer, and in the people and conversations search interface on mobile. The search results are ranked by relevance based on the search query.
Broadcast by Properties
Users can now also send Broadcasts segmented by properties. Segment broadcasts by location, job role, language preference, etc. This helps organizations better communicate with their field teams by having even more flexibility in what information gets sent to what groups.
Analytics can also be broken down by property values. Now administrators have greater insights into how their teams are communicating by having another layer of attributes to include in their reports.